You work hard at your trading
In fact, it’s so hard you figure you should be able to afford that new corvette. But, sadly you can't.
It’s up to you to figure out how to make it work. So you put on your trading hat (Did ya get that at the local trading store?)
It’s time to buckle down and learn about that:
anything to try and reach your trading goals.
But there’s one consistent problem: it's not working.
Your trading account is either falling or just not growing enough to warrant the work you put to it.
You’re sinking money into learning everything you can.
You have a run of back to back profitable trades only to slide back even further than you were before.
It feels impossible to cut through the noise and find something that works
And it’s so frustrating because you know so much about trading.
If the market would just give you a chance, you'd be able to sit back knowing you have financial security to be able to grow as a person.
Other traders seem to be able to do it! Why not you? What’s the big conspiracy?
Buckle up, because today you’re going to learn something that could change your trading game forever.
I’m going to show you a very simple way to trade that just simply works.
So if trading isn't working for you even though you've:
It’s because you haven’t identified the root cause.
If you can continue to trade the way you have been but your results will be exactly what you've gotten so far.
You don't need to learn anymore or take anymore courses.
What you need to do is: really find what works for you.
You can’t make assumptions about what you think will work. You have to know it with absolute certainty.
You need to be able to trade with the same confidence you have in other areas of your life or even better.
This is why one of the first steps in trading is to know who you are as a trader and understand what it is you struggling with.
But nothing seems to work.
At the top of this page I described the problem with trading that i'm sure you skimmed over.
You see, i know the pain you feel. i know the frustration of not getting the results you deserve.
I know that problem inside and out. It’s what has driven me to become a systems trader over the years.
If you weren’t hooked, it’s either because I’ve missed the mark or because you're already a master trader and it's not a problem you’ve been facing.
In which case, my message will not resonate with you.
But if you hate to lose.
Yet you know losing is part of the process.
If everything else in your life you control but trading has your number.
Even when I can see what your doing is not working, you keep on doing it hoping that through sheer determination things will turn around.
Sadly, it’s not enough ...
.... to just learn about market technical or fundamentals
It's not enough ...
... to know the emotions in trading is most trader's Achilles Heel.
How do you take all your knowledge about trading and apply it.
The agitation step means expanding upon the negative feelings and pain caused by that problem. It means describing why it hurts. At this point, you move from just explaining the problem to identifying how it feels to experience that pain and where that pain comes from.
You might have heard of ‘benefit vs. feature’ statements. But if you haven’t, here’s a quick refresher: A feature of a product is only valuable if the buyer can obtain a benefitbecause of it. By focusing on the benefits, a customer is more likely to perceive the value of the product and it's features.
Phew. That got wordy.
Here’s a quick example: having a 3-finned surfboard (feature) means nothing… unless you can explain to a surfer that 3 fins equals better traction on the waves (benefit).
Agitation is like the reverse of a benefits/features statement. Instead of a feature, you explain a problem. And instead of showing the benefits, you are going to show the anti-benefits, aka: the detriments.
For example, a problem could be a businessman’s lack of productivity, but the agitation looks at how he has to stay back late at work to compensate, thus spending less time with his family and ultimately feeling like he’s disconnected from his children.
At the top of this article, yes I followed the pain points with agitation. My key agitations were:
In each of these cases I’ve advanced from the problem, which is that no-one pays attention to your content, and agitated that by focusing on how it feels to have that problem.
If you’ve hooked them by describing their problem, agitation will start to get your readers to take an introspective look at themselves.
We all have problems, but it’s the uncomfortable feelings of frustration and pain created by the problem that we really want to go away.
If you hit the nail on the head, then by now you’ve explained a problem and centered on all the awful feelings that stem from it. Your readers have been taken on a short journey and the issue is at the forefront of their mind, right where you want it to be.
Ending your article there would be absolute torture. But you’re not going to, of course. Your readers yearning for it, so it’s time to give them the last part. It's time for the...