Some years ago, I was going about my daily routine, which mostly involves working on QiT, working out at the gym or working in the yard, when, out of the clear blue, I was hit with an “aha” moment.
I had just stumbled into a profound insight about myself and, no, it wasn’t that all I do is work, although I should probably address that, it was something else.
When I started to unwrap the layers of this divination I came to the glaring realization, it was not unique to me. It was a universal phenomenon. I wasn’t really all that special.
I dubbed this “aha” moment, “the Costco Effect” and you now get to hear my story. I can already feel the “eye roll” from friends and family who are reading this newsletter. I know for a fact they all have had their fill of me blathering on and on about “The Costco Effect.” But today, lucky you, I have a captive audience.
That means I can espouse into the wee hours of the night without interruption nor get any “eye rolls.”
Let me set the stage
I shop at Costco – a lot – for many reasons. The yearly rebate is one of them. But to be brutally honest – it’s the samples. How many of you lunch at Costco on the samples? I do at least once a week.
The Costco Effect
Most of my trips to Costco are as mundane and predictable as watching reruns of “America’s Got Talent.” And typically, once I finish dining on all the goodies and have thrown all required items in my basket, I wind my way slowly to the checkout counter.
I parade right by the deli counter with nary a thought to stopping to buy something that would add to my waistline (samples don’t have calories so do not add to the waistline!).
One Fatal Day I Found Myself Suddenly Making a 90 degree detour
One fatal day I found myself suddenly making a 90-degree detour into the deli and laying down my hard earned cash for a piece of their delicious, right out of the oven, cheesy pizza. It was heavenly.
When I was done, I resumed my outing and headed to the exit. That pizza lingered in my brain for quite a while but eventually, it was replaced with other things, like work.
Lo and behold, the next time I sauntered into Costco I no longer marched right by the deli with nary a thought to stopping. My brain perked up and, without any encouragement at all, began craving pizza. I had to engage every willpower muscle down to my core to overcome the yearning.
This desire to sink my teeth into this right out of the oven, cheesy pizza accompanied me into Costco each time for the next 3 weeks. Eventually, only after making a concerted and very conscious effort to not make another hard right hand turn into the deli, I was able to walk out the door without my mouth watering waiting to sink my teeth into that warm, cheezy ….
However, had I succumbed to another piece the neurons that fired in my noggin while devouring it would have been wired together tighter and tighter like a boa constrictor winds itself around a wild boar. If I had fed that fat and salt rush again, it would have taken a tower of willpower and an inordinate amount of conscious effort to unwire the neurons.
The more we practice, the more the automatic pilot takes over. Practice makes perfect.
When trading an algorithm, if you don’t follow the very specific rules and don’t trade the signals as posted, you are in essence biting into a piece of warm, cheesy pizza.
Neurons that fire together, Wire together.
If you break the rules, it’s like pizza cheese dripping down your chin.
We’re the Plan in “Plan your Trade and Trade your Plan” – TraderJanie
“If awesome were inches, we’d be the Effiel Tower.”